As seen above, Lead Generation ads on TikTok include a call to action that directs users to the form creation process.

As TikTok explained:

"Lead Generation starts by making it easy for users to fill out the form and provide their information (e.g., name, email address, phone number) to signal their interest in a specific product or service. Additionally, the basic information that our users provide to TikTok can also be autofilled to ensure effective cooperation between the company and the user."

Many key data points can be autofilled, streamlining the process and making it easier for interested users to submit information directly to your business. You can also customize the header and profile picture in your form, as well as the questions on the list.

When users fill out the form, the information is then stored by TikTok and is available for download at a time of your choosing (with applicable privacy regulations). The data can also be integrated directly with your CRM system.

This can be a useful option for gathering relevant user information, and above all, it can help mitigate the expected effects of Apple's IDFA update, which is likely to lead many users to opt-out of data tracking in apps, thereby limiting access to campaign data.

By collecting this data directly, you can alleviate some of these effects - and while it won't help in tracking interests and conversion behaviors in-app, it will provide another way to build your own audience database.

In this regard, Lead Generation ads are an excellent addition that allows us to record information about engaged viewers for future use, for example, in advertising campaigns. This can also assist in creating more accurate audience personas for enhanced ad targeting. It's a good addition to the TikTok advertising suite, with a range of potential applications.

TikTok Lead Generation ads are now available to all businesses worldwide - you can learn more about this option here.