Lagom – balance is the key to success

"Lagom" is a Swedish word that can be translated as "just enough" or "just right". It is a fundamental life philosophy that Scandinavians learn from a young age. In practice, this means striving for balance, moderation, and contentment with what we have. In the context of work, "lagom" means that it is not about working endlessly, but about finding the balance between work and personal life.

In marketing, the "lagom" approach can translate into a focus on quality rather than quantity. Instead of overwhelming consumers with an endless stream of content, Scandinavian marketing firms focus on creating content that is truly valuable and relevant to their audiences. This not only means creating less content but also more targeted content that focuses on the needs of the audience. As a result, it is more effective and resonates better with the consumer. This philosophy also translates into the company's strategy, where we strive for sustainable development rather than endless growth.

Transparency and honesty

Scandinavian work ethics are also based on transparency and honesty. This is evident at every stage of the work process - from relationships between employees, to the approach to clients, and all the way to communication with consumers.

In marketing, this means that companies are open and honest in their communication with consumers. It is not just about adhering to advertising regulations but also about building relationships with consumers based on trust. We strive to ensure our messages are clear, comprehensible, and not misleading. We believe that such transparency is appreciated by consumers, who increasingly expect openness and respect from companies for their time and intelligence.

Moreover, Scandinavian honesty also means fairness towards competition. Instead of focusing on how to harm others, we focus on how we can improve our own services and products. In this way, we create a healthy competitive environment that benefits both customers and the companies themselves.

Sustainable development

Sustainable development is another key element of Scandinavian work ethics. Marketing companies in Scandinavia often focus on promoting products and services that are ecological and socially responsible. Marketing activities are often in line with the principles of sustainable development, which attracts conscious consumers and builds a positive brand image.

Rather than focusing on short-term profit, Scandinavian marketing firms often look further, at the long-term effects of their actions. It's about not only selling products but also caring for the community and the natural environment. In this way, we create brands that are not only economically viable but also socially responsible and sustainable.

Teamwork and equality

Scandinavia is known for its strong emphasis on teamwork and equality. In marketing, this means that every team member has a voice and is a valuable part of the creative process. This approach fosters innovation and creativity, which are key to the effectiveness of marketing activities.

In practice, this means that Scandinavian marketing firms often work in flat structures, where everyone has equal access to information and the ability to influence decisions. This creates a culture of openness and collaboration, where ideas can come from anyone, regardless of position or experience.

This approach to teamwork and equality translates into creativity and innovation that are crucial for the effectiveness of marketing actions. As a result, we can create unique, tailored strategies that effectively meet our clients' expectations.

The contrast between polish and swedish approaches to work

The Scandinavian approach to work, led by "lagom," contrasts with the model often observed in Poland. The traditional Polish approach to work often assumes that long working hours are the key to success and productivity. It is not uncommon for Poles to work significantly longer than the standard eight hours, often crossing the boundaries of personal comfort and a healthy work-life balance.

This culture of "overwork" is often reinforced by employers who set high demands and expect maximum dedication of time from employees. It often happens that Polish companies monitor whether an employee works exactly eight hours a day to the minute, which does not always translate to efficiency and quality of work.

On the opposite end is the Scandinavian model of work. In Sweden, working hours are often flexible, and employers emphasize efficiency rather than time spent at the desk. Work is important, but maintaining a balance between professional and personal life is equally important. In practice, Swedes pay attention to the quality of their work, not the number of hours spent in the office.

It is also significant that in Sweden, job satisfaction is often seen as the key to professional success. In contrast to Poland, where success is often measured by the number of hours worked and sacrifice, Swedes believe that an employee who is satisfied and balanced is more productive and effective.

Work does not have to be a struggle. It can be a source of satisfaction and contentment. Adopting the Swedish approach to work - the "lagom" approach - can help not only improve the effectiveness of marketing actions but also increase job satisfaction and improve work-life balance. Employees who feel balanced and satisfied are more engaged, creative, and productive. This state of mind fosters innovation, which is crucial in the dynamic world of marketing.

Polish companies can learn a lot from Scandinavian work ethics when it comes to creating healthy, sustainable organizations focused on long-term success. Transitioning from a culture of overwork to a "lagom" culture can benefit not only employees but the entire organization. This can mean that companies become more attractive to potential employees as well as to clients who appreciate companies that care for their communities and the environment.

In summary, Scandinavian work ethics have a profound impact on the effectiveness of marketing efforts. The "lagom" approach, with an emphasis on balance, quality, and satisfaction, helps create valuable marketing strategies that truly resonate with consumers.

Transparency and honesty help build strong relationships with consumers based on trust, which is essential for long-term marketing success. Transparency of actions, open communication, and respect for the customer are principles that are deeply rooted in Scandinavian work ethics and have a direct impact on the effectiveness of marketing activities.

Sustainable development is another value influencing Scandinavian marketing practices. Companies that take sustainable development into account in their strategy build a positive brand image and attract conscious consumers, who increasingly expect corporate social responsibility.

Finally, the Scandinavian culture of teamwork and equality fosters innovation and creativity, which are key to effective marketing. Every team member is valuable, and diversity of perspectives helps create unique and effective marketing strategies.

As a result, Scandinavian work ethics not only affect the effectiveness of marketing efforts but also help create companies that are healthy, sustainable, and focused on long-term success. This approach can benefit not only companies in Scandinavia but everywhere quality, balance, and sustainable development are valued.

At Byrå Studio, we draw from Scandinavian work ethics, incorporating its values not only into our marketing strategies but also into our daily work. This allows us to create campaigns that not only deliver results but also align with our values and beliefs.

We focus on creativity and productivity, but always ensure to maintain a healthy approach between work and private life. We believe that this balance is the key to true effectiveness and job satisfaction.

We value diverse perspectives because we know they lead to innovation and the creation of effective marketing strategies.

We prioritize transparency and honesty, both in relation to our clients and within the team. We believe that open and sincere relationships are the foundation of long-term success.