Scandinavia – the land of simplicity and harmony

Scandi Girl is a concept that originates from the Scandinavian countries – Denmark, Sweden, Norway, Finland, and Iceland. It is a region known not only for its beautiful landscapes and impressive architecture but also for its unique approach to life. Scandinavians are renowned for their love of nature, a balanced lifestyle, and simplicity in everything they do.

These values are reflected in the "Scandi Girl" style, which embodies Scandinavian minimalism. It is a style that values simplicity, functionality, and elegance, without sacrificing individuality and comfort.

Who is Scandi Girl?

Scandi Girl is a woman who chooses simplicity and authenticity over extravagance and artificiality. Her style is fresh, natural, and always in trend. The clothes she chooses are comfortable yet elegant. She values quality and ensures her wardrobe is balanced and environmentally friendly.

Scandi Girl is not just a way of dressing; it's a lifestyle. She is a woman who cherishes closeness to nature, takes care of her health and well-being, loves travel, and seeks interesting experiences. She is confident, independent, yet warm and friendly.

Scandi Style in practice

The Scandi Girl style is based on several fundamental principles. First and foremost, quality. Clothes should be made from good materials that are comfortable and durable. Scandi Girl avoids fast fashion and chooses items that will last many seasons.

Another principle is minimalism. Scandi Girl does not need a closet full of clothes – she prefers to have fewer items but those that she truly likes and that are versatile. Her wardrobe is dominated by simple cuts, muted colors, and delicate patterns.

Scandi Girl is not afraid to experiment. Though her style is simple, it is always innovative. She often combines different elements to create unique and interesting outfits.

Scandi Girl and hygge

One cannot talk about Scandi Girl style without mentioning hygge – a Danish concept that describes a sense of warmth, comfort, and contentment. Hygge is a philosophy that promotes simplicity, closeness to nature, and enjoying the little things.

Scandi Girl is someone who has fully embraced the hygge philosophy. She is a woman who knows how to enjoy the moment, appreciate what she has, and find joy in small things. She can create a cozy atmosphere, no matter where she is.

She also professes a love for nature, which is reflected not only in her manner of dressing but also in her home. The interiors of her residences are often inspired by nature, with elements made from natural materials like wood or stone. The color palette is muted, often featuring dominant whites, grays, and beiges that add tranquility and harmony to the spaces.

Scandi Girl on Instagram

In the world of social media, there are many inspiring women who embody the Scandi Girl style. Here are five of them worth following:

@matildadjerf – Matilda Djerf, known on Instagram for her authentic Scandinavian style, is not only an influencer but also the founder of her own clothing brand, Djerf Avenue. In her collection, she showcases clothes that perfectly capture the essence of Scandinavian minimalism and elegance. Djerf Avenue is a brand that promotes sustainability, quality, and timelessness, the very values that are central to the Scandi Girl style. Matilda focuses on creating garments that not only look beautiful but are also comfortable and made with attention to detail. Each collection is designed with functionality in mind, which is characteristic of Scandinavian style.

@desireinglander – Desiré Inglander is a Swedish model and influencer whose style fits perfectly within the aesthetic of Scandi Girl. Her Instagram account is a true treasure trove of inspiration for lovers of Scandinavian style.

@frejawewer – Freja Wewer is a Danish fashion blogger known for her unique, minimalist style. Her outfits, always trendy, combine the simplicity of Scandinavian design with modern trends, creating looks that are both elegant and practical. Freja is not just a fashion blogger; she is also a creative director at issueissue Magazine. Her work in the magazine allows her to express her creativity more fully and gives her the opportunity to influence the fashion world on an even broader scale. Freja is an excellent example of a Scandi Girl – she is authentic, creative, and unafraid to pursue her passions. Her commitment to promoting quality, sustainable fashion, and simplicity inspires many people worldwide.

@josefinehj – Josefine Haaning Jensen is a Danish influencer known for her minimalist and elegant style. Her Instagram account is full of inspiration, both in terms of fashion and interiors.

@pernilleteisbaek – Pernille Teisbaek is a Danish stylist and fashion creator who is considered one of the icons of Scandi Girl style. Her outfits are always fresh, innovative, and full of elegance.

Scandi Girl is a style that is not only beautiful but also sustainable and functional. It is an approach to life that is worth adopting, not just for the aesthetics but also for the values it promotes. Simplicity, authenticity, love for nature, and a balanced lifestyle are principles that are now more important than ever. Being a Scandi Girl is not just about clothing – it's a lifestyle.