Generation Y, also known as millennials, are people born between 1981 and 1996. On the other hand, Generation Gen Z refers to those born between 1997 and 2012. Both groups are digital natives who grew up in the era of the Internet and technology. However, there are differences in the approach to online shopping between these two generations.

Gen Z and brand value: the key to success

One of the biggest differences between Gen Z and Y is their approach to branding. For Generation Y, the brand was important, but not as much as it is for Gen Z. The latter group is more inclined to pay attention to brands and their values, as well as their impact on society and the environment. Therefore, companies that want to attract Generation Z need to pay more attention to their values and social approach.

Another difference is the approach to impulse buying. According to research, Generation Z is more likely to make spontaneous purchasing decisions than Generation Y. Therefore, if you want to attract Gen Z customers, you need to create advertising campaigns that grab attention and encourage immediate purchase.

Another difference between Gen Z and Y in decision-making regarding purchases is the approach to personalization. For Generation Y, personalization was important, but for Gen Z, it is a necessity. This group of consumers expects companies to provide them with personalized shopping experiences, such as product recommendations based on their shopping preferences or special promotional offers.

Additionally, Generation Z is more oriented towards video content and social media than Generation Y. This is why companies that want to attract Gen Z must invest in advertising campaigns on social media platforms and create video content that is interesting and engaging for this group of consumers.

How to effectively attract Gen Z's attention?

Ultimately, there are differences between the purchasing decisions of Generation Z and Generation Y. Gen Z is more likely to pay attention to brands and their values. In contrast to other generations, they make more spontaneous purchasing decisions, expect personalization, and prefer video content dedicated to social media. Companies that want to attract Gen Z must pay attention to these differences and adjust their marketing strategies to meet the expectations of this group of consumers.