STHLM MERCH

In the project for STHLM MERCH, an innovative fashion brand inspired by Swedish minimalism, we had the opportunity to build its image from the ground up, creating a strong foundation for its digital presence and media communication. We started by creating a comprehensive visual identity that captured the unique character of the brand, developing a detailed brand book to ensure consistency of messaging across all channels. Next, we proudly implemented a technologically advanced online store on the Shopify platform, equipped with modern payment options and integrated with logistics systems to optimize purchasing processes. Strengthening STHLM MERCH's presence on social media, we developed a communication strategy and managed its channels. We created engaging product descriptions and website content, highlighting the uniqueness of the offering. Additionally, we provided comprehensive PR support, including press materials and actively building relationships with fashion and lifestyle media, which increased the brand's recognition in the industry.